The first step in moving from product to brand is building your brand story and foundations. The brand positioning encapsulates the DNA of your brand that will endure over time. I support in translating your brand vision into a blueprint for the brand.

Bringing your brand positioning via effective creative work is essential to capturing the attention of the consumer. Building the capability and knowledge internally to know what this looks like for your brand is paramount. I support in harnessing this capability with your team and offer creative review services into campaign project management.

Brands today need to think social first in how they behave. This goes beyond social media content and looks to establish the brand role in social, how it can engage with the consumer and how the brand positioning comes to life in a connected, social ecosystem. I support in translating your brand positioning into a social first proposition that connects with consumers.

AI allows marketers to embrace efficiency and increase frequency and presence of their brands with consumers. I support in bringing the right AI tools to your business to achieve your strategic objectives, balanced with real world strategy & creativity.